Don Design: January 2009

Saturday, January 31, 2009

Wednesday, January 28, 2009

Monday, January 26, 2009

Thursday, January 15, 2009

The EFD Ultra 2400 Series Dispensing Workstation was the company’s first redesign in its 40 year history. Its success included outperforming projected double-digit sales growth; being specified for use in plants overseas; and outclassing competitors with a unique look and next generation features. Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand, and assesses its impact on strategic business goals and target markets. A rebrand is defined as the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand’s assets to address strategic business goals. Organizations representing 11 countries and 45 industries entered the first annual awards program which was juried by an international panel of 10 industry experts.

NetEra Case Study

“Today, with growing concern about global climate change and the need for more domestic sources of energy, it is no longer ‘business as usual’ in our industry. Solutions of the past will not suffice to meet the energy and climate challenges we face today,” says NextEra Energy resources president and CEO Mitch Davidson. “Our new name – NextEra Energy Resources – reflects our focus on clean energy solutions and provides us with a strong brand platform to grow our business now and into the future.”

Martha Stewart case study

Martha Stewart Collection

. . . the handmade, the homemade, the artful, the innovative, the practical, the contemporary, and the beautiful . . . a little more quality, a little more permanence, a little more lasting beauty.

Re-Branding

To refresh a tired corporate image.
To present a product in a new way, for example by changing its name or appearance.
“Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand/ company. It may just involve merely superficial changes.” -Wiki
To change or update the image of..
To take an improved project, rename it and mark it as new.
Re-branding can be hazy, confusing, and
a bit ambiguous.
Re-brand an existing product in an attempt to boost sales or reposition the brand in the eyes of the customer
To refresh the company image and better position itself in consumers’ minds.
To breathe new life into the brand.
Staying relevant.

Re-Branding is to remix the aesthetics of a product or corporation, in order to produce a new image.

Sustainability

The capacity of maintaining a certain process or state.
Providing environmental, social and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposition.
Good eco products
Techniques, processes, and materials that will help reduce the detrimental environmental, social, and economic impact of their design
Reduce resource use through the design process
Striving to promote environmentally and socially responsible practices in our daily lives.