EFD Case Study

The EFD Ultra 2400 Series Dispensing Workstation was the company’s first redesign in its 40 year history. Its success included outperforming projected double-digit sales growth; being specified for use in plants overseas; and outclassing competitors with a unique look and next generation features. Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand, and assesses its impact on strategic business goals and target markets. A rebrand is defined as the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand’s assets to address strategic business goals. Organizations representing 11 countries and 45 industries entered the first annual awards program which was juried by an international panel of 10 industry experts.