Re-Branding

Re-Branding

1. To refresh a tired corporate image.
2. To present a product in a new way, for example by changing its name or appearance.
3. “Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand/ company. It may just involve merely superficial changes.” -Wiki
4. To change or update the image of..
5. To take an improved project, rename it and mark it as new.
6. Re-branding can be hazy, confusing, and
   a bit ambiguous.
7. Re-brand an existing product in an attempt to boost sales or reposition the brand in the eyes of the customer
8. To refresh the company image and better position itself in consumers’ minds.
9. To breathe new life into the brand.
10. Staying relevant.

Re-Branding is to remix the aesthetics of a product or corporation, in order to produce a new image.

Sustainability

1. The capacity of maintaining a certain process or state.
2. Providing environmental, social and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposition.
3. Good eco products
4. Techniques, processes, and materials that will help reduce the detrimental environmental, social, and economic impact of their design
5. Reduce resource use through the design process
6. Striving to promote environmentally and socially responsible practices in our daily lives.